GetResponse vs Kit

Both are on our shortlist for course creators. They part company on several things that matter more than the monthly price.

GetResponse
Kit

Which one, for whom

  • A list already in the thousandsKitKit stays free to 10,000 subscribers against GetResponse's nothing.Start free on Kit
  • Worried about being locked inGetResponseGetResponse keeps your subscribers and automations when you cancel, rather than deleting them.See GetResponse pricing
  • Selling the course from the same toolKitKit can take the payment itself, so you do not need a separate checkout.

Side by side

GetResponseKit
Free planNone10,000 subscribers
Free sends14-day trial onlyUnlimited broadcasts
Welcome sequence on freeNoNo
Connects to TeachableDirectDirect
Connects to KajabiThrough ZapierDirect
Connects to PodiaDirectDirect
Connects to ThinkificThrough ZapierDirect
Paid from€16/mo EUR$33/mo USD
The catchWe could not confirm a permanent free plan on their pricing page, only a 14-day trial.Digital product sales carry a 3.5% + 30c fee on every plan.
G2 score4.3 out of 5, from 1,141 reviews4.4 out of 5, from 236 reviews
Trustpilot score4.3 out of 5, from 1,029 reviews4.1 out of 5, from 154 reviews

Figures read off each vendor's own pricing page between 9 and 24 September 2026. Where a row says not published, that vendor does not state a price at that list size and we will not invent one.

The last two rows are other people's scores, not ours, read on 6 September 2026. Check them yourself:GetResponse on G2, GetResponse on Trustpilot, Kit on G2, Kit on Trustpilot.

Getting your list back out

GetResponseEasy to leave

More lenient than most on this list. Their terms say a deactivated account, with its data and contacts, can be restored within 30 days for a free account or 120 days for a paid one. Their privacy policy adds that a paid account's data is then held for a further 120 days in backups only before final deletion, so a paying customer has roughly eight months before anything is unrecoverable. That protection is weaker for termination for cause, such as a breach of terms. Source

Kit

Deleting the account is self-serve and takes 24 to 48 hours. Export first: their help page says all data is permanently deleted, with no recovery window documented. Source

GetResponse vs Kit, answered

Is GetResponse or Kit better for an online course?
Neither is better outright, and anyone who says so is guessing on your behalf. Kit if you are a list already in the thousands. GetResponse if you are worried about being locked in. Kit if you are selling the course from the same tool.
Which of GetResponse and Kit has the better free plan?
Kit allows more free subscribers (10,000 against none). A bigger allowance is not automatically the better plan: check the welcome sequence row above, because that is where the two usually part company.
Can I move from GetResponse to Kit later?
Yes, and you should assume you will. Export your list before you cancel anything, and keep whatever marks who bought from you. We wrote the whole running order up separately.

Try either one

GetResponse

Capable all-rounder, but nothing is free

€16/mo EURpaid plans start here. No free plan. Read off their pricing page between 9 and 24 September 2026.

See GetResponse pricingRead the full GetResponse breakdown
Kit

Biggest free list, sells products out of the box

$33/mo USDpaid plans start here. Free up to 10,000. Read off their pricing page between 9 and 24 September 2026.

Start free on KitRead the full Kit breakdown

Moving between them? Read the switching guide first, or answer 5 questions to check neither of these is the wrong shortlist.

Neither of these? See all 14, including which ones connect straight to Teachable, Kajabi, Podia or Thinkific, or compare what they cost as your list grows.