CourseEmailStack

Kit

Biggest free list, sells products out of the box

10,000 free subscribers and built-in digital product checkout. But no automated sequences until you pay.

4.4G2236 reviews4.1Trustpilot154 reviews

Is Kit right for you?

Where you sellConnects directly to all four of the course platforms our readers sell through: Teachable, Kajabi, Podia, Thinkific. Weighing it against the others that connect? Best email marketing for Teachable sorts every platform here into direct, Zapier only, and no connection found.

Use Kit if

  • You already have a list of up to 10,000 people and do not want to pay to email them.
  • You want to take the payment for your course in the same place you email people, instead of wiring two tools together.
  • You run, or plan to run, a paid membership as well as a one-off course.
  • You write to your people regularly, not just when you have something to sell.

Don't use Kit if

Start free on KitHow we test. Figures checked 24 September 2026.

The details that decide it

The things that bite six months in, read off Kit's own pages. Where we could not read a page reliably, the row is left out rather than guessed at.

Getting your people inmigration
They will migrate your setup for you free, but only if you sign up for a paid plan first. Their words: "we can help move yours to Kit for free if you sign up for a paid plan". Source
Do the emails actually arrive?deliverability
Claims a 99.8% delivery rate on over a billion messages a month. This is their own figure on their own page, not an independent audit. Source
What else it costs
Selling a digital product costs 3.5% + 30c per transaction, on every plan including the free one. Source
Getting your list back out
Deleting the account is self-serve and takes 24 to 48 hours. Export first: their help page says all data is permanently deleted, with no recovery window documented. Source

What other people scored Kit

Not our scores. These are the public ratings on two review sites that have no connection to us, read on 6 September 2026. Each one links to the page it came from, so you can check it and read the reviews there.

Both sites land within 0.3 of a point of each other, so the two sets of reviewers broadly agree.

We do not average these into one number. A blend would be our figure wearing someone else's authority, and it would hide it when two sets of customers disagree. Scores move, so treat the date above as the age of the reading, not a promise about today.

Kit, answered

Does Kit have a free plan?
Yes. Kit's free plan covers 10,000 subscribers and unlimited broadcasts. We read this off their pricing page on 24 September 2026.
Can Kit send an automated welcome sequence on the free plan?
No. Sequences need the Creator plan. If an automated welcome sequence is the thing you need on day one, MailerLite allows it free.
What does Kit cost once the free plan runs out?
The entry paid plan is Creator at $33/mo, at 1,000 subscribers. Prices on every platform here move with list size, so treat that as the floor rather than the bill.
What is the catch with Kit?
Digital product sales carry a 3.5% + 30c fee on every plan.

Kit against one other

Already down to two? These go straight to the head-to-head.

Moving to or from Kit

A page for each move we have the research to answer: what does not come with you, and what to do first.

Compare it against the rest

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