Kit
Biggest free list, sells products out of the box
10,000 free subscribers and built-in digital product checkout. But no automated sequences until you pay.
Who it suits, and who it doesn't
Worth your time if
- Your list is at or under 10,000 and you want to start free.
- You publish a newsletter as well as running a course.
- You sell a membership or a paid subscription.
- You want to sell the course itself from the same tool.
Look elsewhere if
- Digital product sales carry a 3.5% + 30c fee on every plan.
- You need day-one automation without paying. MailerLite allows it on its free plan.
The details that decide it
The things that bite six months in, read off Kit's own pages. Where we could not read a page reliably, the row is left out rather than guessed at.
- Moving your list in
- They will migrate your setup for you free, but only if you sign up for a paid plan first. Their words: "we can help move yours to Kit for free if you sign up for a paid plan". Source
- Deliverability
- Claims a 99.8% delivery rate on over a billion messages a month. This is their own figure on their own page, not an independent audit. Source
- What else it costs
- Selling a digital product costs 3.5% + 30c per transaction, on every plan including the free one. Source
- Getting your list back out
- Deleting the account is self-serve and takes 24 to 48 hours. Export first: their help page says all data is permanently deleted, with no recovery window documented. Source
Kit, answered
- Does Kit have a free plan?
- Yes. Kit's free plan covers 10,000 subscribers and unlimited broadcasts. We read this off their pricing page on 5 September 2026.
- Can Kit send an automated welcome sequence on the free plan?
- No. Sequences need the Creator plan. If an automated welcome sequence is the thing you need on day one, MailerLite allows it free.
- What does Kit cost once the free plan runs out?
- The entry paid plan is Creator at $33/mo, at 1,000 subscribers. Prices on every platform here move with list size, so treat that as the floor rather than the bill.
- What is the catch with Kit?
- Digital product sales carry a 3.5% + 30c fee on every plan.
Kit against one other
Already down to two? These go straight to the head-to-head.
