Tag Teachable buyers by course in AWeber

Route 1: the integration Teachable itself built

Teachable's own App Hub has a listed AWeber app. In your school admin, open the App Hub, click the AWeber icon, and select Install. That redirects you to AWeber's login, where you sign in and click Allow access.Source

Teachable's support article for the integration names the triggers directly: New sign-up,New sale, New enrollment (which includes one you add by hand as an admin), Course completed, and Subscription canceled. The only action available is Add Subscriber, which creates or updates a contact in a specific AWeber list. Each workflow can be scoped to the whole school or to a single course.Source

That course scoping is what makes this route work for the "which course" question. Build one workflow per course, each pointed at its own AWeber list: a New sale on Course B routes into a "Course B buyers" list, a New sale on Course C into "Course C buyers," and so on. You never leave Teachable's admin to do it.

Not confirmed: whether the App Hub AWeber app is available on Teachable's Starter plan at all. Check the App Hub in your own school before planning around this route on Starter.

Turning a list into a tag

A list membership is not automatically a tag, and AWeber treats the two as different objects. Once a course's buyers land in a dedicated list, build an AWeber workflow with the starter "someone joins this list," and give it one action: apply a tag, for example bought-course-b. AWeber's own tags article confirms a workflow can carry an "Apply Tag" action step, and that tags can be created ahead of time from a subscriber's profile or in bulk.Source

One real limit worth knowing before you build around it: AWeber's documentation on starting a workflow with a tag states that the workflow "will only start for subscribers who are tagged after the workflow is published." It does not fire retroactively on people who already carry that tag.Source

Route 2: Zapier, if you want a tag directly instead of a list

Teachable's Zapier app exposes a New Saletrigger, documented as firing on self-enrollment, free or paid, but not on enrollments an admin adds by hand.Source

On the AWeber side, Zapier's available actions areCreate Subscriber and Update Subscriber. Create Subscriber carries a Tags field, so a new buyer can be created directly with the course's tag attached in one step. Whether Update Subscriber can also set a tag on someone who already exists is not something we could confirm from Zapier's own documentation, only that it does not carry custom fields the way Create Subscriber does. Test this on your own account before you build a Zap that depends on it.Source

One Zap per course, each hard-coding its own tag, is the straightforward version. It duplicates what the App Hub route already does, so most people should only reach for Zapier if they specifically want a tag rather than a list at the point of sale.

Route 3: the API, if you already write code

AWeber's documented pattern for tagging by API is to attempt to create the subscriber with the tag included, and catch the error AWeber returns when that email address already exists on the list. From there, look the subscriber up and send a PATCH request to update their record.Source

This is the same shape as the Zapier route underneath, so it is worth reaching for only if you are already comfortable scripting against an API, or if you sell through more courses than a one-Zap-per-course setup can reasonably manage.

Edge cases worth ten minutes

• Refunds. Teachable's webhook and Zapier both expose a refund event. Route it to arefunded-course-name tag and exclude that tag from future sends about the course.
• Admin-added enrollments. The App Hub's New enrollment trigger includes ones you add by hand, which the Zapier New Sale trigger does not. If you comp courses, decide which route you actually want on a per-workflow basis.
• Course completion. The App Hub trigger list includes course completion as its own event, which is worth a workflow of its own, separate from purchase, if you run a completion-based offer or a certificate email.