Is Brevo or Kit better for an online course?

Neither is better outright, and anyone who says so is guessing on your behalf. Brevo if you are starting out with no budget. Kit if you are a list already in the thousands. Kit if you are selling the course from the same tool.

Which of Brevo and Kit has the better free plan?

Brevo allows more free subscribers (100,000 against 10,000). A bigger allowance is not automatically the better plan: check the welcome sequence row above, because that is where the two usually part company. Brevo's free plan also sends at most 300 emails a day, so check the free sends row too.

Can I move from Brevo to Kit later?

Yes, and you should assume you will. Export your list before you cancel anything, and keep whatever marks who bought from you. We wrote the whole running order up separately.

Brevo vs Kit

Both are on our shortlist for course creators. They part company on several things that matter more than the monthly price.

Brevo

Kit

Which one, for whom

Starting out with no budgetBrevoBrevo can run an automated welcome sequence on its free plan. Kit cannot, so a new subscriber hears nothing from you until you pay.Start free on Brevo
A list already in the thousandsKitKit stays free to 10,000 subscribers and can email all of them at once. Brevo stores 100,000 free but sends only 300 emails a day.Start free on Kit
Selling the course from the same toolKitKit can take the payment itself, so you do not need a separate checkout.

Side by side

	Brevo	Kit
Free plan	100,000 subscribers	10,000 subscribers
Free sends	300 emails/day	Unlimited broadcasts
Welcome sequence on free	Yes	No
Connects to Teachable	Not listed	Direct
Connects to Kajabi	Not listed	Direct
Connects to Podia	Not listed	Direct
Connects to Thinkific	Through Zapier	Direct
Paid from	$9/mo	$33/mo
The catch	Sending is the limit, not your list. The free plan stops at 300 emails a day, so a campaign to more than 300 people has to be resent by hand, 300 a day, and free emails always carry the Sent with Brevo logo. On its three smallest paid tiers, passing 500, 1,500 or 2,500 contacts moves you up a tier automatically and the price rises.	Digital product sales carry a 3.5% + 30c fee on every plan.
G2 score	Could not be read	4.4 out of 5, from 236 reviews
Trustpilot score	4.0 out of 5, from 7,204 reviews	4.1 out of 5, from 154 reviews

Figures read off each vendor's own pricing page between 12 and 24 September 2026. Where a row says not published, that vendor does not state a price at that list size and we will not invent one.

The last two rows are other people's scores, not ours, read between 6 and 12 September 2026. Check them yourself:Brevo on Trustpilot, Kit on G2, Kit on Trustpilot.

Brevo: G2 refused to load its Brevo reviews page for us on 12 September 2026, in two separate browser attempts, so there is no G2 score to show. Missing is not the same as low.

Getting your list back out

Brevo

Cancelling is self-serve from the My plan page and moves you to the Free plan at the end of the billing period. Their help page says cancelling does not delete any data, though automations drop back to the 2,000-contact limit. The catch comes later: their help page says you have to log in every four months, or the Free account is deleted automatically. Their terms of service give six months instead, so Brevo's own pages disagree. Plan around the shorter one. Source

Kit

Deleting the account is self-serve and takes 24 to 48 hours. Export first: their help page says all data is permanently deleted, with no recovery window documented. Source

Brevo vs Kit, answered

Is Brevo or Kit better for an online course?: Neither is better outright, and anyone who says so is guessing on your behalf. Brevo if you are starting out with no budget. Kit if you are a list already in the thousands. Kit if you are selling the course from the same tool.
Which of Brevo and Kit has the better free plan?: Brevo allows more free subscribers (100,000 against 10,000). A bigger allowance is not automatically the better plan: check the welcome sequence row above, because that is where the two usually part company. Brevo's free plan also sends at most 300 emails a day, so check the free sends row too.
Can I move from Brevo to Kit later?: Yes, and you should assume you will. Export your list before you cancel anything, and keep whatever marks who bought from you. We wrote the whole running order up separately.

Try either one

Brevo

Stores a big free list, but sends only 300 emails a day

$9/mopaid plans start here. Free up to 100,000. Read off their pricing page between 12 and 24 September 2026.

Start free on Brevo Read the full Brevo breakdown

Kit

Biggest free list, sells products out of the box

$33/mopaid plans start here. Free up to 10,000. Read off their pricing page between 12 and 24 September 2026.

Start free on Kit Read the full Kit breakdown

Moving between them? Read the switching guide first, or answer 5 questions to check neither of these is the wrong shortlist.

Neither of these? See all 14, including which ones connect straight to Teachable, Kajabi, Podia or Thinkific, or compare what they cost as your list grows.