Brevo vs Sender
Both are on our shortlist for course creators. They part company on a couple of things that matter more than the monthly price.
Brevo
SenderWhich one, for whom
- A list already in the thousandsSenderSender stays free to 2,500 subscribers and can email all of them at once. Brevo stores 100,000 free but sends only 300 emails a day.Start free on Sender
- Worried about being locked inSenderSender keeps your subscribers and automations when you cancel, rather than deleting them.
Side by side
| Brevo | Sender | |
|---|---|---|
| Free plan | 100,000 subscribers | 2,500 subscribers |
| Free sends | 300 emails/day | 15,000 emails/mo |
| Welcome sequence on free | Yes | Yes |
| Connects to Teachable | Not listed | Not listed |
| Connects to Kajabi | Not listed | Not listed |
| Connects to Podia | Not listed | Not listed |
| Connects to Thinkific | Through Zapier | Not listed |
| Paid from | $9/mo | $9/mo |
| The catch | Sending is the limit, not your list. The free plan stops at 300 emails a day, so a campaign to more than 300 people has to be resent by hand, 300 a day, and free emails always carry the Sent with Brevo logo. On its three smallest paid tiers, passing 500, 1,500 or 2,500 contacts moves you up a tier automatically and the price rises. | A smaller name with a smaller integration list. Check it connects to your course platform before you commit. |
| G2 score | Could not be read | 4.7 out of 5, from 278 reviews |
| Trustpilot score | 4.0 out of 5, from 7,204 reviews | 4.9 out of 5, from 1,421 reviews |
Figures read off each vendor's own pricing page between 9 and 12 September 2026. Where a row says not published, that vendor does not state a price at that list size and we will not invent one.
The last two rows are other people's scores, not ours, read between 6 and 12 September 2026. Check them yourself:Brevo on Trustpilot, Sender on G2, Sender on Trustpilot.
- Brevo: G2 refused to load its Brevo reviews page for us on 12 September 2026, in two separate browser attempts, so there is no G2 score to show. Missing is not the same as low.
Getting your list back out
Brevo
Cancelling is self-serve from the My plan page and moves you to the Free plan at the end of the billing period. Their help page says cancelling does not delete any data, though automations drop back to the 2,000-contact limit. The catch comes later: their help page says you have to log in every four months, or the Free account is deleted automatically. Their terms of service give six months instead, so Brevo's own pages disagree. Plan around the shorter one. Source
SenderEasy to leave
The friendliest exit terms we found. Cancelling drops you to the free plan instead of deleting anything: their help page says subscribers, campaigns, automations, forms and reports are all retained. Source
Brevo vs Sender, answered
- Is Brevo or Sender better for an online course?
- Neither is better outright, and anyone who says so is guessing on your behalf. Sender if you are a list already in the thousands. Sender if you are worried about being locked in.
- Which of Brevo and Sender has the better free plan?
- Brevo allows more free subscribers (100,000 against 2,500). A bigger allowance is not automatically the better plan: check the welcome sequence row above, because that is where the two usually part company. Brevo's free plan also sends at most 300 emails a day, so check the free sends row too.
- Can I move from Brevo to Sender later?
- Yes, and you should assume you will. Export your list before you cancel anything, and keep whatever marks who bought from you. We wrote the whole running order up separately.
Try either one
BrevoStores a big free list, but sends only 300 emails a day
$9/mopaid plans start here. Free up to 100,000. Read off their pricing page between 9 and 12 September 2026.
Start free on BrevoRead the full Brevo breakdownSenderThe most generous free plan we found
$9/mopaid plans start here. Free up to 2,500. Read off their pricing page between 9 and 12 September 2026.
Start free on SenderRead the full Sender breakdownMoving between them? Read the switching guide first, or answer 5 questions to check neither of these is the wrong shortlist.
Neither of these? See all 14, including which ones connect straight to Teachable, Kajabi, Podia or Thinkific, or compare what they cost as your list grows.