Is Constant Contact or Kit better for an online course?

Neither is better outright, and anyone who says so is guessing on your behalf. Kit if you are a list already in the thousands. Kit if you are worried about being locked in. Kit if you are selling the course from the same tool.

Which of Constant Contact and Kit has the better free plan?

Kit allows more free subscribers (10,000 against none). A bigger allowance is not automatically the better plan: check the welcome sequence row above, because that is where the two usually part company.

Can I move from Constant Contact to Kit later?

Yes, and you should assume you will. Export your list before you cancel anything, and keep whatever marks who bought from you. We wrote the whole running order up separately.

Constant Contact vs Kit

Both are on our shortlist for course creators. They part company on several things that matter more than the monthly price.

Constant Contact

Kit

Which one, for whom

A list already in the thousandsKitKit stays free to 10,000 subscribers against Constant Contact's nothing.Start free on Kit
Worried about being locked inKitConstant Contact's terms cut off access to your contact data when you cancel. Kit does not do that.
Selling the course from the same toolKitKit can take the payment itself, so you do not need a separate checkout.

Side by side

	Constant Contact	Kit
Free plan	None	10,000 subscribers
Free sends	30-day trial only	Unlimited broadcasts
Welcome sequence on free	No	No
Connects to Teachable	Not listed	Direct
Connects to Kajabi	Not listed	Direct
Connects to Podia	Not listed	Direct
Connects to Thinkific	Not listed	Direct
Paid from	A$12.75/mo AUD	$33/mo USD
The catch	There is no self-service way to cancel. You have to call their Billing Support line, and the moment the account closes you lose access to your contacts, campaigns and reports immediately, with only a 30-day window before an inactive account's data can be deleted for good.	Digital product sales carry a 3.5% + 30c fee on every plan.
G2 score	4.1 out of 5, from 7,450 reviews	4.4 out of 5, from 236 reviews
Trustpilot score	4.0 out of 5, from 2,011 reviews	4.1 out of 5, from 154 reviews

Figures read off each vendor's own pricing page between 9 and 24 September 2026. Where a row says not published, that vendor does not state a price at that list size and we will not invent one.

The last two rows are other people's scores, not ours, read on 6 September 2026. Check them yourself:Constant Contact on G2, Constant Contact on Trustpilot, Kit on G2, Kit on Trustpilot.

Getting your list back out

Constant ContactHard to leave

There is no self-service cancel button. Their own help article says you have to call their Billing Support line, and once the account is cancelled you immediately lose access to your contacts, campaigns and reporting; images go offline and integrations disconnect. They only guarantee to store the account and its data for 30 days afterward, after which an inactive account's contacts and content may be permanently deleted. Source

Kit

Deleting the account is self-serve and takes 24 to 48 hours. Export first: their help page says all data is permanently deleted, with no recovery window documented. Source

Constant Contact vs Kit, answered

Is Constant Contact or Kit better for an online course?: Neither is better outright, and anyone who says so is guessing on your behalf. Kit if you are a list already in the thousands. Kit if you are worried about being locked in. Kit if you are selling the course from the same tool.
Which of Constant Contact and Kit has the better free plan?: Kit allows more free subscribers (10,000 against none). A bigger allowance is not automatically the better plan: check the welcome sequence row above, because that is where the two usually part company.
Can I move from Constant Contact to Kit later?: Yes, and you should assume you will. Export your list before you cancel anything, and keep whatever marks who bought from you. We wrote the whole running order up separately.

Try either one

Constant Contact

A well-known name in small-business marketing, built before online courses existed

A$12.75/mo AUDpaid plans start here. No free plan. Read off their pricing page between 9 and 24 September 2026.

See Constant Contact pricing Read the full Constant Contact breakdown

Kit

Biggest free list, sells products out of the box

$33/mo USDpaid plans start here. Free up to 10,000. Read off their pricing page between 9 and 24 September 2026.

Start free on Kit Read the full Kit breakdown

Moving between them? Read the switching guide first, or answer 5 questions to check neither of these is the wrong shortlist.

Neither of these? See all 14, including which ones connect straight to Teachable, Kajabi, Podia or Thinkific, or compare what they cost as your list grows.