Kit vs Omnisend
Both are on our shortlist for course creators. They part company on several things that matter more than the monthly price.
Kit
OmnisendWhich one, for whom
- Starting out with no budgetOmnisendOmnisend can run an automated welcome sequence on its free plan. Kit cannot, so a new subscriber hears nothing from you until you pay.Start free on Omnisend
- A list already in the thousandsKitKit stays free to 10,000 subscribers against Omnisend's 250.Start free on Kit
- Worried about being locked inOmnisendOmnisend keeps your subscribers and automations when you cancel, rather than deleting them.
- Selling the course from the same toolKitKit can take the payment itself, so you do not need a separate checkout.
Side by side
| Kit | Omnisend | |
|---|---|---|
| Free plan | 10,000 subscribers | 250 subscribers |
| Free sends | Unlimited broadcasts | 500 emails/mo |
| Welcome sequence on free | No | Yes |
| Connects to Teachable | Direct | Not listed |
| Connects to Kajabi | Direct | Not listed |
| Connects to Podia | Direct | Not listed |
| Connects to Thinkific | Direct | Not listed |
| Paid from | $33/mo | $11.20/mo |
| The catch | Digital product sales carry a 3.5% + 30c fee on every plan. | 500 free emails a month is roughly 2 sends to a 250-person list. |
| G2 score | 4.4 out of 5, from 236 reviews | 4.6 out of 5, from 1,246 reviews |
| Trustpilot score | 4.1 out of 5, from 154 reviews | 4.4 out of 5, from 506 reviews |
Figures read off each vendor's own pricing page between 9 and 24 September 2026. Where a row says not published, that vendor does not state a price at that list size and we will not invent one.
The last two rows are other people's scores, not ours, read on 6 September 2026. Check them yourself:Kit on G2, Kit on Trustpilot, Omnisend on G2, Omnisend on Trustpilot.
Getting your list back out
Kit
Deleting the account is self-serve and takes 24 to 48 hours. Export first: their help page says all data is permanently deleted, with no recovery window documented. Source
OmnisendEasy to leave
Cancelling a paid plan does not delete anything by itself: their help centre says you drop to the free plan and your contacts, campaigns and reports "remain accessible in read-only mode." The real risk is inactivity rather than cancellation: an account with no login for several months can be treated as inactive and permanently deleted, and a deliberate account deletion is instant and irreversible. Export your list if you plan to leave the account untouched for a while. Source
Kit vs Omnisend, answered
- Is Kit or Omnisend better for an online course?
- Neither is better outright, and anyone who says so is guessing on your behalf. Omnisend if you are starting out with no budget. Kit if you are a list already in the thousands. Omnisend if you are worried about being locked in. Kit if you are selling the course from the same tool.
- Which of Kit and Omnisend has the better free plan?
- Kit allows more free subscribers (10,000 against 250). A bigger allowance is not automatically the better plan: check the welcome sequence row above, because that is where the two usually part company.
- Can I move from Kit to Omnisend later?
- Yes, and you should assume you will. Export your list before you cancel anything, and keep whatever marks who bought from you. We wrote the whole running order up separately.
Try either one
KitBiggest free list, sells products out of the box
$33/mopaid plans start here. Free up to 10,000. Read off their pricing page between 9 and 24 September 2026.
Start free on KitRead the full Kit breakdownOmnisendOnly if you also ship physical products
$11.20/mopaid plans start here. Free up to 250. Read off their pricing page between 9 and 24 September 2026.
Start free on OmnisendRead the full Omnisend breakdownMoving between them? Read the switching guide first, or answer 5 questions to check neither of these is the wrong shortlist.
Neither of these? See all 14, including which ones connect straight to Teachable, Kajabi, Podia or Thinkific, or compare what they cost as your list grows.