Kit vs Sender
Both are on our shortlist for course creators. They part company on several things that matter more than the monthly price.
Kit
SenderWhich one, for whom
- Starting out with no budgetSenderSender can run an automated welcome sequence on its free plan. Kit cannot, so a new subscriber hears nothing from you until you pay.Start free on Sender
- A list already in the thousandsKitKit stays free to 10,000 subscribers against Sender's 2,500.Start free on Kit
- Worried about being locked inSenderSender keeps your subscribers and automations when you cancel, rather than deleting them.
- Selling the course from the same toolKitKit can take the payment itself, so you do not need a separate checkout.
Side by side
| Kit | Sender | |
|---|---|---|
| Free plan | 10,000 subscribers | 2,500 subscribers |
| Free sends | Unlimited broadcasts | 15,000 emails/mo |
| Welcome sequence on free | No | Yes |
| Connects to Teachable | Direct | Not listed |
| Connects to Kajabi | Direct | Not listed |
| Connects to Podia | Direct | Not listed |
| Connects to Thinkific | Direct | Not listed |
| Paid from | $33/mo | $9/mo |
| The catch | Digital product sales carry a 3.5% + 30c fee on every plan. | A smaller name with a smaller integration list. Check it connects to your course platform before you commit. |
| G2 score | 4.4 out of 5, from 236 reviews | 4.7 out of 5, from 278 reviews |
| Trustpilot score | 4.1 out of 5, from 154 reviews | 4.9 out of 5, from 1,421 reviews |
Figures read off each vendor's own pricing page between 9 and 24 September 2026. Where a row says not published, that vendor does not state a price at that list size and we will not invent one.
The last two rows are other people's scores, not ours, read on 6 September 2026. Check them yourself:Kit on G2, Kit on Trustpilot, Sender on G2, Sender on Trustpilot.
Getting your list back out
Kit
Deleting the account is self-serve and takes 24 to 48 hours. Export first: their help page says all data is permanently deleted, with no recovery window documented. Source
SenderEasy to leave
The friendliest exit terms we found. Cancelling drops you to the free plan instead of deleting anything: their help page says subscribers, campaigns, automations, forms and reports are all retained. Source
Kit vs Sender, answered
- Is Kit or Sender better for an online course?
- Neither is better outright, and anyone who says so is guessing on your behalf. Sender if you are starting out with no budget. Kit if you are a list already in the thousands. Sender if you are worried about being locked in. Kit if you are selling the course from the same tool.
- Which of Kit and Sender has the better free plan?
- Kit allows more free subscribers (10,000 against 2,500). A bigger allowance is not automatically the better plan: check the welcome sequence row above, because that is where the two usually part company.
- Can I move from Kit to Sender later?
- Yes, and you should assume you will. Export your list before you cancel anything, and keep whatever marks who bought from you. We wrote the whole running order up separately.
Try either one
KitBiggest free list, sells products out of the box
$33/mopaid plans start here. Free up to 10,000. Read off their pricing page between 9 and 24 September 2026.
Start free on KitRead the full Kit breakdownSenderThe most generous free plan we found
$9/mopaid plans start here. Free up to 2,500. Read off their pricing page between 9 and 24 September 2026.
Start free on SenderRead the full Sender breakdownMoving between them? Read the switching guide first, or answer 5 questions to check neither of these is the wrong shortlist.
Neither of these? See all 14, including which ones connect straight to Teachable, Kajabi, Podia or Thinkific, or compare what they cost as your list grows.