Omnisend vs Sender
Both are on our shortlist for course creators. They part company on a couple of things that matter more than the monthly price.
Omnisend
SenderWhich one, for whom
- A list already in the thousandsSenderSender stays free to 2,500 subscribers against Omnisend's 250.Start free on Sender
- Worried about being locked inOmnisendOmnisend keeps your subscribers and automations when you cancel, rather than deleting them.Start free on Omnisend
Side by side
| Omnisend | Sender | |
|---|---|---|
| Free plan | 250 subscribers | 2,500 subscribers |
| Free sends | 500 emails/mo | 15,000 emails/mo |
| Welcome sequence on free | Yes | Yes |
| Connects to Teachable | Not listed | Not listed |
| Connects to Kajabi | Not listed | Not listed |
| Connects to Podia | Not listed | Not listed |
| Connects to Thinkific | Not listed | Not listed |
| Paid from | $11.20/mo | $9/mo |
| The catch | 500 free emails a month is roughly 2 sends to a 250-person list. | A smaller name with a smaller integration list. Check it connects to your course platform before you commit. |
| G2 score | 4.6 out of 5, from 1,246 reviews | 4.7 out of 5, from 278 reviews |
| Trustpilot score | 4.4 out of 5, from 506 reviews | 4.9 out of 5, from 1,421 reviews |
Figures read off each vendor's own pricing page on 9 September 2026. Where a row says not published, that vendor does not state a price at that list size and we will not invent one.
The last two rows are other people's scores, not ours, read on 6 September 2026. Check them yourself:Omnisend on G2, Omnisend on Trustpilot, Sender on G2, Sender on Trustpilot.
Getting your list back out
OmnisendEasy to leave
Cancelling a paid plan does not delete anything by itself: their help centre says you drop to the free plan and your contacts, campaigns and reports "remain accessible in read-only mode." The real risk is inactivity rather than cancellation: an account with no login for several months can be treated as inactive and permanently deleted, and a deliberate account deletion is instant and irreversible. Export your list if you plan to leave the account untouched for a while. Source
SenderEasy to leave
The friendliest exit terms we found. Cancelling drops you to the free plan instead of deleting anything: their help page says subscribers, campaigns, automations, forms and reports are all retained. Source
Omnisend vs Sender, answered
- Is Omnisend or Sender better for an online course?
- Neither is better outright, and anyone who says so is guessing on your behalf. Sender if you are a list already in the thousands. Omnisend if you are worried about being locked in.
- Which of Omnisend and Sender has the better free plan?
- Sender allows more free subscribers (2,500 against 250). A bigger allowance is not automatically the better plan: check the welcome sequence row above, because that is where the two usually part company.
- Can I move from Omnisend to Sender later?
- Yes, and you should assume you will. Export your list before you cancel anything, and keep whatever marks who bought from you. We wrote the whole running order up separately.
Try either one
OmnisendOnly if you also ship physical products
$11.20/mopaid plans start here. Free up to 250. Read off their pricing page on 9 September 2026.
Start free on OmnisendRead the full Omnisend breakdownSenderThe most generous free plan we found
$9/mopaid plans start here. Free up to 2,500. Read off their pricing page on 9 September 2026.
Start free on SenderRead the full Sender breakdownMoving between them? Read the switching guide first, or answer 5 questions to check neither of these is the wrong shortlist.
Neither of these? See all 14, including which ones connect straight to Teachable, Kajabi, Podia or Thinkific, or compare what they cost as your list grows.