Can Teachable already send to just the people who bought one course?

Yes, by hand. Teachable's Users list can be filtered by tag or by course, and an Email Students button on that filtered list opens a compose screen with those people already selected. What it cannot do is run that automatically when someone buys. Every send is you, filtering and clicking.

Does AWeber have a free plan?

Its pricing page, checked live on 9 September 2026, shows Lite from $12.50/mo billed annually (500 subscribers) and Plus from $20.00/mo, with a 14-day trial across both. We did not find a standalone permanent free tier on that page or on their dedicated free-signup page on the date we checked, which is worth confirming yourself since AWeber has offered a free tier in the past.

Is Teachable's cart recovery worse than building one in AWeber?

Not necessarily. Teachable's is bundled at no extra cost and needs no other account. What it does not do is share a record with the rest of your list, so you cannot branch it against anything else you know about the buyer. Which one wins depends on whether that branching is worth the extra moving part, which is its own page.

Teachable's built-in email vs AWeber for course sellers

You already pay Teachable to host your courses, and you will keep paying it either way. So this is not "which one." It is "is it worth a second bill and a second login to fix a specific problem," including the honest case where the answer is no.

Read off Teachable's and AWeber's own pages, checked 9 September 2026(Teachable's plan prices read 5 September 2026). We have not run either product ourselves.

What Teachable's email actually is

Teachable's own help center describes the Emails area as letting you "send emails to users in your school, view the history of emails sent from your school, edit the templates of automated emails, and set notification preferences."SourceTwo things live in there: manual sends you write and click, and the wording on automated templates Teachable sends on its own, receipts and confirmations, not a sequence you author.

That is a reasonable feature set for a course platform. Teachable sells and delivers courses; the email tool exists so students get told things. It is not trying to be a marketing stack.

The segmentation question, settled rather than assumed

A lot of comparisons assume Teachable cannot target a send at all. It can, more than people expect. The Users list filters by tag, using Has Tag(s) and Does Not Have Tag(s), and by course enrollment, and anEmail Students button on the filtered list opens Compose with that group already selected.Source

What it does not do is run automatically. Every one of those sends is you, opening the Users page, applying a filter, and clicking a button. There is no version of "when someone buys Course B, start a five-email sequence" inside Teachable's own tool, because that is a workflow, and Teachable's Emails area does not have one.

AWeber's tags work the same way as Teachable's data-wise, a record can carry several, but sending against them is where the two diverge: a Workflow can start the moment a tag lands, run a sequence, branch on a condition, and stop for anyone who no longer fits. AWeber's own tags documentation calls tags load-bearing for exactly this reason: workflows, and the segments a broadcast can be sent to, are both built from them.Source

So the honest version of the gain is not "AWeber has tags and Teachable does not." Both have tags. It is: Teachable stores tags and lets you filter and click against them by hand; AWeber runs a workflow against them without you touching anything once it is built.

Getting the purchase signal from one to the other

This is where the two connect, and it is real, not aspirational. Teachable's own App Hub lists an AWeber app: install it from your school admin, log into AWeber, and allow access. It fires on five named events, a new sign-up, a new sale, a new enrollment (including one added by hand), a course completion, and a subscription cancellation, and creates or updates a contact in a specific AWeber list. Workflows can be scoped per course.Source

Two limits worth knowing. It moves data one way only, Teachable's own article states AWeber-side triggers and actions are not available. And it does not cover abandoned checkouts, which needs a Zapier bridge instead, covered on its own page in this corridor.

See the accounts

Both need to exist before the App Hub connection above can be turned on.

See Teachable's plans See AWeber's plans

How we test.

What we cannot tell you about either one's deliverability

Neither company publishes a figure we could independently check for this pairing specifically, and we are not going to make one up or borrow a third-party study that never tested your list. What we can say structurally: whether Teachable lets you authenticate your own sending domain for school emails is not documented anywhere we could find, and it is the kind of thing that decides whether mail lands. Check it in your own account before assuming either way.

Cost, the part comparisons usually get backwards

You are not replacing Teachable with AWeber. Teachable still hosts your courses, your checkout, and your video. AWeber is additive. On the pricing snapshot read 5 September 2026, Teachable runs $59/mo on Starter ($39/mo billed yearly, plus a 7.5% transaction fee), $119/mo on Builder ($89/mo yearly, 0% fee), or $239/mo on Growth ($189/mo yearly, 0% fee).Source

AWeber's own pricing page, checked live 9 September 2026, shows Lite from $12.50/mo billed annually at 500 subscribers, rising with list size, and Plus from $20.00/mo on the same basis, with unlimited workflows against Lite's three.SourceThe full 24-month arithmetic, including how AWeber's price moves as your list grows, is its own page.

What you give up by moving

Your transactional email stays split. Receipts and confirmations remain Teachable's, so you now have two systems sending mail under your name.
Teachable's cart recovery is bundled and already running. Rebuilding it in AWeber means routing an event over and writing the sequence yourself, worth it for the branching, sometimes a week of work to arrive back where you started.
You now own an integration. The App Hub connection can silently stop working, and you would not notice until a launch goes to the wrong people or nobody.
The export is not one click. Getting per-course tags into AWeber means filtering Teachable's user list by course and exporting once per course, covered step by step in the migration guide.

Who this move is wrong for

You broadcast to everyone and that is fine.If every send is "here's a new lesson" to your whole school, AWeber's advantage over Teachable is entirely in targeting and sequencing you are not using.
You have one course. Segmenting by course purchased needs more than one course. Buyers versus non-buyers is one tag, and Teachable's own filters may already cover it.
Your list is small and mostly inactive. The gain from segmenting a couple hundred people is small; the risk of a cold import tripping a new account's compliance review is not.
Your real problem is the Teachable bill.Moving email out does not reduce it by a cent. If the pain is Starter's 7.5% transaction fee, that is a different decision, covered on the cost page.
You are mid-launch. Do not rewire buyer tagging while a cart is open.

The short version

Move if you sell two or more courses, want the email someone gets to depend on what they bought, and want a sequence that runs without you sitting down to send it. Do not move if you broadcast to everyone, sell one thing, or your actual complaint is the invoice.

This page compares one alternative, because AWeber is the one Teachable documents in most depth. If you have decided to move but not decided to AWeber, best email marketing for Teachable asks the same connection question of every platform we track.

See AWeber's plans See Teachable's plans

How we test.

Questions people ask

Can Teachable already send to just the people who bought one course?: Yes, by hand. Teachable's Users list can be filtered by tag or by course, and an Email Students button on that filtered list opens a compose screen with those people already selected. What it cannot do is run that automatically when someone buys. Every send is you, filtering and clicking.
Does AWeber have a free plan?: Its pricing page, checked live on 9 September 2026, shows Lite from $12.50/mo billed annually (500 subscribers) and Plus from $20.00/mo, with a 14-day trial across both. We did not find a standalone permanent free tier on that page or on their dedicated free-signup page on the date we checked, which is worth confirming yourself since AWeber has offered a free tier in the past.
Is Teachable's cart recovery worse than building one in AWeber?: Not necessarily. Teachable's is bundled at no extra cost and needs no other account. What it does not do is share a record with the rest of your list, so you cannot branch it against anything else you know about the buyer. Which one wins depends on whether that branching is worth the extra moving part, which is its own page.

If you are moving, the next thing to read isthe migration guide, because the single link that decides whether this succeeds or quietly fails is how a Teachable purchase turns into an AWeber tag, covered onthat page. Or go back to the full corridor.