Kit vs MailerLite
Both are on our shortlist for course creators. They part company on a couple of things that matter more than the monthly price.
Kit
MailerLiteWhich one, for whom
- Starting out with no budgetMailerLiteMailerLite can run an automated welcome sequence on its free plan. Kit cannot, so a new subscriber hears nothing from you until you pay.Start free on MailerLite
- A list already in the thousandsKitKit stays free to 10,000 subscribers against MailerLite's 250.Start free on Kit
Side by side
| Kit | MailerLite | |
|---|---|---|
| Free plan | 10,000 subscribers | 250 subscribers |
| Free sends | Unlimited broadcasts | 2,500 emails/mo |
| Welcome sequence on free | No | Yes |
| Connects to Teachable | Direct | Not listed |
| Connects to Kajabi | Direct | Direct |
| Connects to Podia | Direct | Not listed |
| Connects to Thinkific | Direct | Direct |
| Paid from | $33/mo | $12/mo |
| At 5,000 subscribers | Not published | $44.10 |
| At 25,000 subscribers | Not published | $161.10 |
| The catch | Digital product sales carry a 3.5% + 30c fee on every plan. | Their logo stays on your emails until you pay. |
| G2 score | 4.4 out of 5, from 236 reviews | 4.6 out of 5, from 1,113 reviews |
| Trustpilot score | 4.1 out of 5, from 154 reviews | 4.1 out of 5, from 3,281 reviews |
Figures read off each vendor's own pricing page between 9 and 24 September 2026. Where a row says not published, that vendor does not state a price at that list size and we will not invent one.
The last two rows are other people's scores, not ours, read on 6 September 2026. Check them yourself:Kit on G2, Kit on Trustpilot, MailerLite on G2, MailerLite on Trustpilot.
Getting your list back out
Kit
Deleting the account is self-serve and takes 24 to 48 hours. Export first: their help page says all data is permanently deleted, with no recovery window documented. Source
MailerLite
Cancel any time without penalty. Their terms describe still being able to log in, export and migrate your data after a plan lapses. Source
Kit vs MailerLite, answered
- Is Kit or MailerLite better for an online course?
- Neither is better outright, and anyone who says so is guessing on your behalf. MailerLite if you are starting out with no budget. Kit if you are a list already in the thousands.
- Which of Kit and MailerLite has the better free plan?
- Kit allows more free subscribers (10,000 against 250). A bigger allowance is not automatically the better plan: check the welcome sequence row above, because that is where the two usually part company.
- Can I move from Kit to MailerLite later?
- Yes, and you should assume you will. Export your list before you cancel anything, and keep whatever marks who bought from you. We wrote the whole running order up separately.
Try either one
KitBiggest free list, sells products out of the box
$33/mopaid plans start here. Free up to 10,000. Read off their pricing page between 9 and 24 September 2026.
Start free on KitRead the full Kit breakdownMailerLiteBest free plan for a real welcome sequence
$12/mopaid plans start here. Free up to 250. Read off their pricing page between 9 and 24 September 2026.
Start free on MailerLiteRead the full MailerLite breakdownMoving between them? Read the switching guide first, or answer 5 questions to check neither of these is the wrong shortlist.
There is a page for this exact move:Kit to MailerLite.
Neither of these? See all 14, including which ones connect straight to Teachable, Kajabi, Podia or Thinkific, or compare what they cost as your list grows.