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MailerLite

Best free plan for a real welcome sequence

A free plan that automates a welcome sequence, which most will not. The catch is the ceiling: 250 subscribers.

4.6G21,113 reviews4.1Trustpilot3,281 reviews

Is MailerLite right for you?

Where you sellConnects directly to Kajabi and Thinkific. Not to Teachable and Podia, so those would need Zapier in between.

Use MailerLite if

  • You are starting out and want new subscribers to get a welcome email automatically, without paying for it yet.
  • Your list is still small, under 250, and you want to start for nothing.
  • You want to take the payment for your course in the same place you email people, instead of wiring two tools together.
  • You write to your people regularly, not just when you have something to sell.

Don't use MailerLite if

Start free on MailerLiteHow we test. Figures checked 9 September 2026.

The details that decide it

The things that bite six months in, read off MailerLite's own pages. Where we could not read a page reliably, the row is left out rather than guessed at.

Works with where you sellintegrations
Lists Kajabi and Thinkific in its own integrations directory. Teachable and Podia are not in it. Source
Getting your people inmigration
Self-serve only. No done-for-you migration is offered, but they publish import guides for Mailchimp, Kit, ActiveCampaign, GetResponse, beehiiv, Substack and others. Source
What else it costs
Unsubscribed and bounced contacts do not count toward your total. If you pass your subscriber limit the plan upgrades itself and charges your card automatically. Source
Getting your list back out
Cancel any time without penalty. Their terms describe still being able to log in, export and migrate your data after a plan lapses. Source

What other people scored MailerLite

Not our scores. These are the public ratings on two review sites that have no connection to us, read on 6 September 2026. Each one links to the page it came from, so you can check it and read the reviews there.

Both sites land within 0.5 of a point of each other, so the two sets of reviewers broadly agree.

We do not average these into one number. A blend would be our figure wearing someone else's authority, and it would hide it when two sets of customers disagree. Scores move, so treat the date above as the age of the reading, not a promise about today.

MailerLite, answered

Does MailerLite have a free plan?
Yes. MailerLite's free plan covers 250 subscribers and 2,500 emails/mo. We read this off their pricing page on 9 September 2026.
Can MailerLite send an automated welcome sequence on the free plan?
Yes. 3 automations included free. That matters more than it sounds: most free plans let you broadcast but will not automate, so a new subscriber gets nothing until you sit down and write to them.
What does MailerLite cost once the free plan runs out?
The entry paid plan is Comfort at $12/mo, starting price; scales with list size. Prices on every platform here move with list size, so treat that as the floor rather than the bill.
What is the catch with MailerLite?
Their logo stays on your emails until you pay.

MailerLite against one other

Already down to two? These go straight to the head-to-head.

Moving to or from MailerLite

A page for each move we have the research to answer: what does not come with you, and what to do first.

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